Evaluating LeadSenders And The RedX

By Joost Williamson


Expired listing lead services such as the RedX and LeadSenders offer real estate specialists with a constant spring of leads from which to grow their business. The primary advantage of both services to REALTORS is that they enjoy a first-mover advantage over their competition. Agents that utilize these lead sending services get notified as soon as the potential customer comes available. These services then provide users with the information that they will require to quickly make contact with the prospect, begin generating the relationship and finally convert the prospect into a listing or a sale.

Even though alike, LeadSenders and the RedX (Real Estate Data Exchange) vary in their service and included features. The most considerable of which is the timeliness of the service. Where the RedX system provides expired mls listing leads in real time, in contrast, the LeadSender provides the listing leads on a daily basis. In way of comparison, the RedX provides up to date information, but does not archive the data so accessing listing of prospects from six or eight months prior is difficult. LeadSender offers this feature as a standard in their service.

As a general rule, the RedX appears a bit more comprehensive in its service offering and relevance of its leads than the LeadSenders. Because the real estate data exchange pulls data from multiple databases, the information provided as a lead is also a bit more comprehensive. The RedX also scours multiple databases to provide a inclusive picture of both the expired and fsbo listings which allows the real estate agent to be much more informed when they first make contact.

Although LeadSenders provides a great service in their leads, they are not as complete as the RedX. In addition to listing prospects, the RedX provides real estate agents with a number of lead generating tools. These resources include tools to help REALTORS revise their websites with the latest lead capture technology. For real estate agents that do not presently have a dedicated internet site, the RedX even gives a service to provide them with a turnkey solution.

Both the RedX and LeadSenders have features that make them good choices for REALTORS who choose to prospect expired mls listing leads. As a result, it is ultimately up to the real estate agent to choose the system that will best fit his or her needs. When evaluating these types of lead origination systems, there are a lot of things to consider. Price notwithstanding, the caliber of the leads as well as the technology used to classify prospects is one of the most important factors of consideration. If you are a REALTOR that is looking at these two systems, weigh the benefits of both and choose wisely.




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